Case Study · Creator Agency
Brand Promotion Media
cut social ops to a few hours a month across 28 creators.
How BPM replaced manual posting, outsourced RT rounds, and a non-existent Reddit ops stack with BIGR Growth.
At a glance
- Roster
- 28 creators
- Outcome
- +62% monthly subscribers per creator
- Modules used
- Reddit auto-posting, RT round automation, Comment auto-reply, Multi-account inbox
- Time-to-live
- 72-hour onboarding
Intro
A 28-creator roster, run from one platform.
Brand Promotion Media is a creator agency running 28 premium creators. Day-to-day, that means 28 full social presences to post into, hundreds of comments and DMs flowing across nine platforms per creator, and a daily retweet round that has to land in every account's feed. The agency had grown faster than its tooling could keep up: every new creator added another layer of manual ops onto an already stretched team.
BPM came to BIGR because their existing chatter CRM handled the subscriber side cleanly — payments, conversations, retention — but did nothing for the social-side traffic that feeds it. The funnel was breaking upstream of the subscription page. They needed posting, comments, DMs, RT rounds, and Reddit to run themselves.
About Brand Promotion Media
A Western creator agency built around roster strategy.
BPM is a creator agency running 28 premium creators across the standard Western subscription-creator market. The agency focuses on the strategic side — recruitment, content planning, monetisation strategy — and had built a team optimised for high-leverage work. But headcount kept being pulled toward the manual social-ops grind: scheduling posts across nine platforms per creator, chasing comment threads, running daily RT rotation manually, and trying to keep some kind of Reddit presence alive across the roster.
The Challenge
Social ops at 28 creators does not scale manually.
Top-of-funnel traffic was plateauing
Creators' subscriber counts had stopped growing because the social-side traffic feeding the subscription page wasn't keeping pace. The chatter CRM was working as designed — there just wasn't enough inbound to convert.
RT rounds were outsourced and inconsistent
Daily retweet rounds were being run by a third-party service. Expensive, inconsistent in delivery, and BPM creators were getting boosted alongside direct competitors on the same RT network.
Reddit was completely untapped
None of the 28 creators had a meaningful Reddit strategy. Subreddit posting, karma building, niche targeting — all of it was on the to-do list and none of it was happening. A high-intent traffic channel sitting at zero.
Comments piling up unanswered
Comment threads across Instagram, X, and TikTok were going unanswered for hours. Engagement loops that should have been closing within minutes were closing days later, or not at all.
Multi-account inbox was 28 browser tabs
DM management meant 28 simultaneous logins, one per creator. No aggregation, no filtering, no per-creator persona tooling — just tabs and human memory.
The Solution
The full BIGR Growth platform across every creator.
BPM onboarded the full BIGR Growth platform across the entire roster. Posting was switched on for all nine platforms per creator — X, Instagram, TikTok, YouTube, Reddit, Threads, Bluesky, Snapchat, Telegram. Comment auto-reply went live on every platform that supports it, routed through per-creator personas. Reddit auto-posting was configured with a 10-subreddit rotation per creator. RT round automation took over the daily retweet exchange, running across BPM's own 28-creator internal network instead of a third-party service. The multi-account inbox aggregated every creator's DMs into a single queue. Each creator was configured once — tone, opt-in/out terms, link rules, subreddit list — and the platform took over the daily workflow.
Strategy
Per-creator personas, platform-tuned at scale.
Each of the 28 creators got an individual persona setup: tone of voice, vocabulary patterns, signature phrases, opt-in and opt-out terms, and link rules customised per platform. Reddit was configured with 10 subreddits per creator alongside a karma-building rotation so accounts could post in higher-friction subs without getting filtered. RT rounds were configured to run across the full network of 28 internal accounts — every creator boosting every other creator on a rotating daily schedule, no external dependency. DM auto-reply was switched on with persona-tuned responses on X, Instagram, Facebook, and Reddit. The caption library became the content engine, with scheduling slots filled per creator according to the daily posting plan.
Daily Operations
BPM now runs all 28 creators' social ops through BIGR. Configuration takes a few hours a month per cohort — the platform handles the rest.
How it looks daily
The dashboard BPM sees every day.
Live analytics on top, comment auto-reply configuration below — the two views BPM keeps open across the 28-creator roster.
Get BPM's setup on your roster.
The same configuration template — Reddit auto-posting, RT rounds, comment auto-reply, multi-account inbox — turned on for your creators.
Results
What changed once the platform took over.
- Posting time: from full-time hours to a few hours a month for the full 28-creator roster
- +62% new monthly subscribers per creator, driven by DM upsell automation
- 300+ daily retweets per creator via RT round automation — no third-party RT service needed
- Full Reddit ops stack — something they previously had no answer for
- 8,400+ daily automated social actions across the roster (per-creator average × 28 creators)
- 24-hour creator-onboarding turnaround once the configuration template is built
Most-Used Modules
The four modules running the heaviest load.
Reddit Auto-Posting
“Reddit was the one platform we had no answer for. Now every creator posts daily across 10 niche subreddits with content tuned to each sub. It's our highest-converting traffic channel.”
RT Round Automation
“We were paying a third party for daily RT rounds. Now the platform runs RT exchanges across our own 28-creator network, every day, 300+ RTs per creator.”
Comment Auto-Reply
“Comments used to pile up unanswered for hours. Now every comment across IG, X, TikTok, YouTube, Reddit, Threads, and Bluesky gets a persona-tuned reply within minutes.”
Multi-Account Inbox
“28 creators meant 28 browser tabs. Now every DM lands in one aggregated inbox, filtered per platform, with the per-creator persona pre-loaded.”
We were drowning in social ops across 28 creators. Outsourcing RT rounds, manually posting to Reddit, missing comments. BIGR replaced our entire social ops stack — now we configure each creator once and the platform runs the whole roster. Reddit, RT rounds, comments, DMs — done. It's like having a dedicated social media manager on every single creator's account, except it actually scales.
More case studies
How other agencies run on BIGR Growth.
Run your roster like BPM.
One platform for every creator on your agency. Posting, comments, DMs, RT rounds, Reddit — configure once, run daily.